Good Hair Day

Good Hair Day salon has been proudly serving Northern Virginia since 2003, but was ready for some big changes. Owner Pam Behbahani approached us looking for a fresh image that reflected the way the brand has evolved over the years. She also had big plans to move from her location in a Lorton, Virginia stripmall to a historic building in nearby, Occoquan. Not only was she planning a big move, she was looking to expand the scope of what her salon offered to include skin treatments, GHD original beauty products, and a curated boutique.

We worked with her to develop a naming system that signaled the change, and landed on keeping her current name, with the addition of a descriptive tagline: salon + skin + boutique. The salon’s name has a great reputation and it still felt in line with the brand ethos. We then worked through creating a logo and identity system for the brand, as well as a written voice. The brand work extended into collateral such as bags, tissue paper, business cards, appointment cards, signage, and a custom logo wall behind the reception desk. We then took her new brand to the web, and overhauled the UI/UX to make it responsive for mobile platforms and more intuitive to find key information. The new salon is now open for business.

To see full site visit Good Hair Day Salon




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